Reports on Content Curation

Scroll down to see reports on the following content curation solutions:

• Eqentia
• ConnectedN
• Aggregage
• LOUD3R
• Curata
 

 ....more to come

Content Curation Evaluation Framework.  By Susan McKittrick.  Published by Patricia Seybold Group.  January 13, 2011. Updated February 24, 2011.

Content curation jumped into marketers' vocabulary in 2010.  Brands counseled to "act like publishers" find that curation provides a way to use third-party content in conjunction with their own original content to draw attention on the web.  This report outlines a framework to help marketers draw distinctions among vendors' offerings and aid in their selection of the right platform for their uses. 

Eqentia Content Curation Platform:  Personalization Pays Off.  By Susan McKittrick.  Published by Patricia Seybold Group.  February 24, 2011

The Eqentia content curation platform combines human and automated curation from end to end. With its focus on business professionals and the information they need to do their jobs, Eqentia's capabilities are a good fit for most B2B marketing uses of content curation.

ConnectedN's Content Curation for Social Media Engagement.  By Susan McKittrick.  Published by Patricia Seybold Group.  March 24, 2011.

ConnectedN's stands out for its singular focus on getting busy subject matter experts directly participating in social media and the workflow capabilities and simple user interface that enable this. If you seek a content curation platform for marketing uses involving management of social media participation, nurturing leads, demonstrating thought leadership or improving SEO, ConnectedN should be on the short list of suppliers you consider.

Capitalizing on Social Media Channels to Draw Audiences in Specific Business Niches. By Susan McKittrick.  Published by Patricia Seybold Group.  April 7, 2011.

Aggregage uses content curation to create high quality topic sites that draw and retain niche audiences. They draw on the expertise of human curators who identify quality sources (usually bloggers) to provide content on an ongoing basis, and/or to provide specific documents or pages for one-off inclusion. Through these and other activities Aggregage provides an outsourced alternative to inhouse content curation for certain marketing purposes.   

LOUD3R Content Curation Platform. By Susan McKittrick.  Published by Patricia Seybold Group.  April 7, 2011.

LOUD3R's roots in publishing have given it a strong focus on improving the productivity of editors. Overall, LOUD3R should be on the short list for content curation platforms used in marketing. Longer term, LOUD3R's continued success in marketing will depend on the addition of more capabilities that marketers need.

HiveFire's Curata Platform for B2B Content Curation. By Susan McKittrick.  Published by Patricia Seybold Group.  May 5, 2011.