Content Curation Evaluation Framework. By Susan S. McKittrick. Published by Patricia Seybold Group. January 13, 2011. Updated February 24, 2011.
Content curation jumped into marketers' vocabulary in 2010. Brands counseled to "act like publishers" find that curation provides a way to use third-party content in conjunction with their own original content to draw attention on the web.
More than 10 vendors offering content curation solutions for brands have entered the market within the last three years. This flurry of vendor activity combined with the significant demand for content in today's Web and social media marketing indicates that the content curation marketplace will continue to develop quickly. The evaluation framework presented here will help marketers draw distinctions among vendors' offerings and aid in their selection of the right platform for their uses.